Ebusiness And Ecommerce Management Dave Chaffey Pdf Download

20.09.2019
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And e-commerce management: strategy, implementation, and practice / Dave Chaffey. Title: Ebusiness and ecommerce management. Downloadable Instructor's Manual PowerPoint slides that can be downloaded and used for.

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Presentation on theme: 'Introduction to e-Business Chapter 1'— Presentation transcript:Introduction to e-Business Chapter 1Learning outcomes Define the meaning and scope of e-business and e- commerce and their different elements Identify the main reasons for adoption of e-commerce and e-business, and barriers that may restrict the process Define the Internet as a communications medium for consumers and businesses Identify the business challenges of introducing e-business and e-commerce to an organization. 1/2/2012Examples 1/2/2012Examples 1/2/2012Examples 1/2/2012Examples 1/2/2012What is e-Business? Definition by IBM and Chaffey (2009)The transformation of key business processes through the use of Internet technologies All electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes Business concept: strategy and operations Business description: business that mainly operate online 1/2/2012What is e-Business?

Digital Business And Ecommerce Management Dave Chaffey 6th Edition Pdf

Stakeholders – internal users, supplier, vendor,distributor, customers, etc. Business processes involved: purchase raw material, marketing, planning, stock checking, ordering, delivery, and many more. 1/2/2012What is e-Commerce?

Definition by Chaffey(2009)All electronically mediated information exchanges between an organization and its external stakeholders Buy side E-commerce transactions between a purchasing organization, its suppliers and partner Sell side E-commerce transactions between a supplier Organization and its customers 1/2/2012What is e-Commerce?

.E-Business and E-Commerce Management: Strategy, Implementation and Practice, 4th Edition.